Social Media Marketing Professional Award

Social Media Marketing Professional Award

Analytic strategy for engagement

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Award Description

Rev up your social media strategy

This is a quick, deep dive into the social media marketer toolbox. Students learn key digital technologies and tools to compete for customers in the digital economy, broaden their online audience, and leverage social media to create measurable business results. Explore how key social media channels, branded communities, blogs, video, and messenger apps fit into B2B and B2C marketing strategies and create a social media marketing plan grounded in analytics. You will learn the best practices of online market research and sponsored content campaigns and understand how social media can add value to particular job functions to exceed performance goals.

Social Media Marketing professional award program objectives

  • Know your audience
  • Understand the strengths of major social media channels
  • Develop your own social media campaigns.
  • Manage, monitor and analyze your social media presence.

Cost: $2,700
Required Credits: Total Required: 3 courses (6 units)
Duration: A student can complete this professional award in 6–9 months.


Course Units Fall Winter Spring Summer
1. Required Courses
Advanced Social Media Marketing: A Practical Approach for Business 2.0
Social Media Marketing Fundamentals 2.0
2. Capstone Course
Application of Social Media for Business Growth 2.0
3. Required Award Completion Review
Social Media Marketing Professional Award Completion Fee None

Requisite Knowledge

Please review course descriptions to ensure that you have taken necessary prerequisites or meet the requirements through job experience or previous education.

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