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Andrea L Ames

Andrea L Ames LinkedIn

ANDREA L. AMES, M.S., founding CEO of Idyll Point Group, is also a consultant, trainer, facilitator, and co-active coach. Formerly she was a senior technical staff member and information experience strategist and architect at IBM, specializing in user-centered information usability, strategy, architecture, and design. Her specialty is architecting and designing information for software user interfaces, such as labels, embedded instructional text, and hover help, as well as driving the interfaces using her information to be as easy to explain as possible before developing traditional documentation. She is a fellow and past president of the Society for Technical Communication and a distinguished engineer of the Association for Computing Machinery. She teaches at the university level, has taught at UCSC Extension since 1998, and is in demand as a conference speaker internationally.

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