Start Date :

8/21/2018 - 06.30 PM

   End Date :

8/21/2018 - 08.30 PM

   Location :

UCSC Silicon Valley Extension, 3175 Bowers Ave., Santa Clara

   Instructors :

Ly-Huong Pham, Marketing Management Chair

   Cost :

0

Learn about our Marketing Management certificate program

The world of digital marketing continues to change, reflecting huge shifts in strategies and a new world of global branding and authentic messaging. Come on by our beautiful Santa Clara campus for this 90-minute overview of our Marketing Management certificate program—a customer-driven marketing orientation to the forefront and reflects the latest developments in marketing technology and practice. We offer two tailored tracks that blend key principles with cutting-edge techniques: Marketing Management and Digital Marketing, which includes the Social Media Professional Award. Meet Program Chair LY-HUONG PHAM and other instructors in the department to hear what it takes to pursue this certificate program or sharpen your skills a class at a time. Staff will be on hand to provide recommendations regarding course sequence.

Presenter: Ly-Huong Pham

LY-HUONG PHAM, Ph.D., M.B.A., M.S., has over 30 years of experience as an executive in the high tech industry and is CEO of Mobiscale LLC, a provider of strategic management, educational, and software system development services. Ms. Pham has developed a co-creator index, a global sourcing framework to maximize competitive advantages as part of her research, and has over a dozen patents. Her clients range from startups to Fortune 500 companies in high tech, social media, mobile, education and healthcare sectors.

Additional Info :

Have more questions about individual marketing management and social media courses?

Connect with our Outreach Team, (408) 861-3860 or ExtensionProgram@ucsc.edu

No fee, but please sign up so we know you're coming.