1881 Writing for High Tech Marketers
X432.5
BUSAD
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Course Description:
Learn to engage prospects and turn impressions into conversions. This writing workshop covers the major forms of written communication used to market successfully in Silicon Valley: Web copy, technical brochures, data sheets, white papers, press releases, e-mails, advertising copy, catalogs, blogs and online forums, newsletters, presentations and speeches. Through case studies, lectures, group discussion and take-home projects, students will acquire state-of-the-art techniques of persuasion. Students are encouraged to bring with them actual project work for discussion or private evaluation.
Prerequisite(s):
Successful completion of "Business and Professional Writing."
Applies Towards the Following Certificate(s) & Award(s):
Sections:
While there are currently not any sections scheduled for this course, it is offered. To notify us that you are interested in this course and to be informed the next time it is offered, please click "Request Information". We will then ask you to enter or confirm your contact information.
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