Social Media Marketing Fundamentals


The contemporary marketing toolset has expanded dramatically with the mainstreaming of online technologies and social media. This course surveys the technologies and tools driving the shift from traditional push marketing to the push-pull model of customer-engagement marketing. You'll learn about key social media channels (Facebook, LinkedIn, Twitter, YouTube, Pinterest) and fundamental online tools and techniques, including market research, ideas and innovation, communities, blogs, wikis, RSS feeds, and podcasts.

Prerequisites:


Offering code Offering title
MKTG.X400 Principles of Marketing

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X415.(2) 1/17/2018 06:00 PM SANTA CLARA 650 Shilpi Agarwal View Enroll

Business Law and Its Environment


The business environment has become more complex and litigious; therefore, knowledge of general principles of law is more important than ever. This course reviews the American legal process, commercial law and its development, and organizational structures in the context of the managerial challenges in today's highly litigious environment.

Prerequisites:


No prerequisites


Finance I, Fundamentals


This course addresses financial management, including fundamental principles, planning and evaluation, and appropriate financial tools.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
BUSM.X405.(1) 1/11/2018 06:00 PM SANTA CLARA 745 Ly-Huong T Pham View Enroll

Introduction to Accounting II: Managerial Accounting


This course covers managerial accounting and how to evaluate cost-accounting data in order to help management do its job effectively in the areas of planning, control, motivation, communication, evaluation of performance and decision making.

Prerequisites:


Offering code Offering title
ACCT.X400 Introduction to Accounting I: Financial Accounting

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
ACCT.X401.(2) 1/19/2018 06:00 PM SANTA CLARA 775 View Enroll

Introduction to Accounting I: Financial Accounting


This course covers the fundamentals of financial accounting as well as the identification, measurement and reporting of the financial impacts of economic events on enterprises.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
ACCT.X400.(4) 1/17/2018 06:00 PM SANTA CLARA 775 Dianne V Conry View Enroll
ACCT.X400.(803) 1/8/2018 12:00 AM ONLINE 775 Dianne V Conry View Enroll

Financial Statement Analysis


In both the public and private sectors, managers must be skilled at conducting research and analysis to determine if a firm is a good credit risk or a suitable investment, and if it can sustain operations. This course provides essential knowledge for the CPA examinations. It presents financial statements as a set of dynamic instruments used to support management decision making and protect the public interest.

Prerequisites:


Offering code Offering title
ACCT.X400 Introduction to Accounting I: Financial Accounting
ACCT.X401 Introduction to Accounting II: Managerial Accounting

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
ACCT.X409.(1) 1/18/2018 06:00 PM SANTA CLARA 775 Russell E. Blahetka View Enroll

Business Statistics II


The second half of the Business Statistics sequence covers the use of statistical data, processes and techniques in marketing, auditing, economics, process improvement and surveys. Participants learn how to select the right statistical tools for various data types, how to state the issues, and how to interpret the results of data analysis.

Prerequisites:


Offering code Offering title
BUSM.X406 Business Statistics I

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
BUSM.X407.(801) 1/10/2018 12:00 AM ONLINE 720 Laurence O'Connell View Enroll

Estate Planning


This study of estate planning is designed to equip financial planners to identify and solve estate problems from the financial planning perspective (without practicing law).

Prerequisites:


Offering code Offering title
FPLN.X400 Personal Financial Planning, Survey
FPLN.X409 Applied Mathematics for Financial Planning

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
FPLN.X402.(1) 1/24/2018 06:00 PM SANTA CLARA 720 Richard C Dayton View Enroll

Finance for the Business Professional


This hands-on seminar focuses on learning to read, analyze and evaluate the numbers behind a good financial statement and their relevant data. Materials include the tools used to improve an organization's financial performance and to assess its competitive strength. The course covers key accounting concepts, financial statements, cash budgets, strategic plans, detailed budgets, and financial ratios.



Note(s): Professional Credit: MCLE--Minimum Continuing Legal Education State Board of CA.; HRCI--PHR, SPHR and GPHR strategic recertification credit, 13 hours.



[Former #30473]

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
BUSM.X403.(802) 1/22/2018 12:00 AM ONLINE 600 Dianne V Conry View Enroll

Law and Human Resource Management


This course outlines the laws and agencies that regulate employment relationships in California and on a federal level. These fundamental labor laws must be understood to prevent or, if necessary, defend against employment litigation and government audits.

Prerequisites:


Offering code Offering title
HRMT.X400 Human Resource Management, Introduction

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
HRMT.X405.(2) 1/13/2018 09:00 AM SANTA CLARA 710 Deanna Mouser View Enroll

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