Medical Device Marketing


Are you interested in making the leap from regulatory zero to marketing hero? The key to building a successful medical device business is finding balance between meeting regulatory requirements and maximizing marketing opportunities. It is critical that life science professionals understand the role of regulatory affairs and its impact on revenue generation. This course uses case studies (e.g.

Prerequisites:


No prerequisites


Database Marketing and Social Selling


Income may be lost when marketers fail to track and follow up on customers, and the number of existing customer leads and inquiries can be overwhelming. The explosive growth of social media channels such as Facebook, LinkedIn and Twitter has created a new customer interaction channel that fundamentally affects brands, marketing media plans and campaigns. From lead generation, to retention, to ensuring customer satisfaction, social media channels provide opportunities as well as risks. You’ll learn methods to efficiently track and manage interactions with customers.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X414.(1) 6/16/2018 01:00 PM SANTA CLARA 580 Thomas Patrick Moyer View Enroll

Applied Digital Marketing for Business: Tools, Technologies, Techniques and their Applications


The Applied Digital Marketing course introduces students to the world of integrated digital marketing. This program provides students with strategic and tactical skills they will need to identify, engage, and develop successful relationships with customers in today’s digital environment. The course is designed to explore best practices and practical applications of search (SEO/SEM), display, mobile, video, social media, email (CRM), and the reporting/analytics behind running successful multichannel campaigns.




[Former #30487]

Prerequisites:


No prerequisites


Customer Acquisition 2.0: Strategies, Retention and Win-Back


What determines whether or not your product proves to be a hit in the marketplace? An excellent customer acquisition strategy that targets the right customers in a cost-effective way is the key. A robust strategy encompasses an end-to-end customer focus: understanding what your target customer really wants, developing products that the target customer will embrace, designing compelling marketing communications, and delivering satisfying customer experiences.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X405.(2) 7/21/2018 09:00 AM SANTA CLARA 650 Patrick J. Williams View Enroll

Consumer Insights: Data Analysis and Interpretation


Through case studies, this course introduces concepts required to understand consumer data from various sources, including retail, Web, survey, and call center data. You will learn the key strategies and promotions companies use to increase the profitability of their businesses based on consumer feedback data. You will have the opportunity to work on three detailed business case studies. In the final project, you’ll perform a complete analysis of a business case from its inception to execution. The course utilizes advanced MS Excel skills for data manipulation.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X413.(4) 10/29/2018 06:30 PM SANTA CLARA 650 Alakh K Verma View Enroll

Marketing Operations 2.0: Tactical Discipline to Strategic Vision


Marketing can be the growth driver, the voice of the customer, and the agent of change in organizations. However, the sad reality is that today's Chief Marketing Officer has an average tenure of just over 26 months, less than half the time of the average CEO. This brief tenure has motivated many marketing leaders to take a short-term and tactical orientation, which has led to marketing having limited scope and influence within many organizations. The inability of marketing to demonstrate its long-term value has, in turn, led to slashed budgets and head-count.

Prerequisites:


No prerequisites


Positioning and Brand Management


Dynamic market positioning is a strategic process designed to build awareness of companies and their products. Through lecture, case-histories, and discussion, this course examines the step-by-step process used to position high-technology companies and their products.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X409.(2) 10/6/2018 08:30 AM SANTA CLARA 650 Patrick J. Williams View Enroll

Product Management: Moving the Product to Market


This in-depth introduction to product management, product marketing and product marketing engineering covers everything from core concepts and terminology to process management. The course is designed to meet the needs of product managers, product marketing managers and product marketing engineers who are charged with driving products to market but who may be new to the disciplines and processes involved.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X406.(2) 6/25/2018 06:00 PM SANTA CLARA 700 Alakh K Verma View Enroll

Public Relations: Winning the Mindshare Battle


In today’s world, the concept of mindshare is crucial to building successful public relations campaigns. Because customers have access to more information about a company, there is an increasing amount of public discussion about its activities, products and services. Without mindshare, marketing efforts can become misguided, superior technology fails to be adopted, and even the most promising companies fail to blossom. Yet winning the mindshare battle is more challenging than meets the eye.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X402.(1) 6/28/2018 06:00 PM SANTA CLARA 650 Gary Katz View Enroll

Power of Market Research


Executives need market research to make informed strategic business decisions on product planning, target markets, customer requirements, communications strategies, pricing, distribution channels and many other factors.

Prerequisites:


No prerequisites


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