Medical Device Marketing


Are you interested in making the leap from regulatory zero to marketing hero? The key to building a successful medical device business is finding balance between meeting regulatory requirements and maximizing marketing opportunities. It is critical that life science professionals understand the role of regulatory affairs and its impact on revenue generation. This course uses case studies (e.g.

Prerequisites:


No prerequisites


CRM: Customer Relationship Management, Fundamentals


It is critical that companies provide a consistent experience to their customers across all channels of interactions, and listen and respond to them regardless of time, place and language. This course covers the history of customer relationship management (CRM) and its evolution to customer experience--the business needs that ultimately require an effective CRM strategy, and its accompanying tools and technologies. The course includes case studies and live demonstrations of software solutions. By the end of the course, you will know how to create a CRM strategy for your organization.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X407.(2) 4/20/2018 06:00 PM SANTA CLARA 750 Patrick J. Williams View Enroll

Advanced Social Media Marketing: A Practical Approach for Business


This course provides a pragmatic approach to achieving measurable marketing goals.

Prerequisites:


Offering code Offering title
MKTG.X400 Principles of Marketing
MKTG.X415 Social Media Marketing Fundamentals

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X416.(2) 3/28/2018 06:00 PM SANTA CLARA 650 Shilpi Agarwal View Enroll

Web Writing That Works


There’s so much content on the Internet—what makes yours stand out? Learn how to write online content that’s compelling, quick to digest and easy to act on in this course, which offers extensive handouts and sociable discussions that will provide you with practical writing guidelines. Case studies supplement extensive writing exercises, discussions, and group critiques of prose found on contemporary websites, blogs, Facebook, and Twitter.

Prerequisites:


No prerequisites


Application of Social Media for Business Growth


This course builds on top of the courses "Fundamentals, Social Media Marketing" and "Advanced Social Media Marketing: A Practical Approach for Business," enabling students to apply the range of their newly acquired social media and marketing skills in a simulated real world environment. Students will expand upon the social media marketing strategies they have created during the "Advanced Social Media Marketing: A Practical Approach for Business" course, adding the depth required to succeed in a Silicon Valley work environment.

Prerequisites:


Offering code Offering title
MKTG.X415 Social Media Marketing Fundamentals
MKTG.X416 Advanced Social Media Marketing: A Practical Approach for Business

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X490.(2) 5/4/2018 09:00 AM SANTA CLARA 700 Shilpi Agarwal View Enroll

Web and Mobile Analytics


With the explosive growth of online business transactions, Web and mobile analytics play an important role in understanding and optimizing customer reach and growth. Unlike off-line business models, to compete in the digital global economy, organizations need to employ agile digital marketing techniques that can continuously adapt to customer needs. This is a hands-on class full of real-life examples to work through.

Prerequisites:


Offering code Offering title
MKTG.X403 Implementing Marketing and Sales Strategies
MKTG.X408 Integrated Marketing Communication
MKTG.X400 Principles of Marketing

Business and Professional Writing


According to Fortune Magazine, professionals with the best writing skills earn three times more than their least capable peers. This course is designed to improve your skills on how to write effective letters, memos, proposals and other professional documents. It emphasizes planning for audience analysis, effective organization and presentation of information with clarity, simplicity and coherence. Learn the process of writing and the use of concrete tools to improve your business writing. In-class exercises build confidence while homework lets you practice your new skills.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
BUSM.X414.(2) 4/3/2018 06:00 PM SANTA CLARA 700 Linda Rodgers-Price View Enroll

Leveraging Social Media Partners


How do product managers, marketers, entrepreneurs and engineers quickly learn to use social data to be more persuasive, refine messaging, and illustrate the value of social programs to stakeholders? They begin by building social relationships. They nurture conversations with customers, companies and entrepreneurs who help them build a sustainable revenue stream. In this course, students learn best practices to find customers and implement the three Ms of process improvement: manage, maximize and measure.

Prerequisites:


No prerequisites


Database Marketing and Social Selling


Income may be lost when marketers fail to track and follow up on customers, and the number of existing customer leads and inquiries can be overwhelming. The explosive growth of social media channels such as Facebook, LinkedIn and Twitter has created a new customer interaction channel that fundamentally affects brands, marketing media plans and campaigns. From lead generation, to retention, to ensuring customer satisfaction, social media channels provide opportunities as well as risks. You’ll learn methods to efficiently track and manage interactions with customers.

Prerequisites:


No prerequisites


Applied Digital Marketing for Business: Tools, Technologies, Techniques and their Applications


The Applied Digital Marketing course introduces students to the world of integrated digital marketing. This program provides students with strategic and tactical skills they will need to identify, engage, and develop successful relationships with customers in today’s digital environment. The course is designed to explore best practices and practical applications of search (SEO/SEM), display, mobile, video, social media, email (CRM), and the reporting/analytics behind running successful multichannel campaigns.




[Former #30487]

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X419.(1) 3/3/2018 10:00 AM SANTA CLARA 650 Thomas Patrick Moyer View Enroll
MKTG.X419.(2) 4/21/2018 10:00 AM SANTA CLARA 650 Thomas Patrick Moyer View Enroll

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