Medical Device Marketing


Are you interested in making the leap from regulatory zero to marketing hero? The key to building a successful medical device business is finding balance between meeting regulatory requirements and maximizing marketing opportunities. It is critical that life science professionals understand the role of regulatory affairs and its impact on revenue generation. This course uses case studies (e.g.

Prerequisites:


No prerequisites


Consumer Insights: Data Analysis and Interpretation


Through case studies, this course introduces concepts required to understand consumer data from various sources, including retail, Web, survey, and call center data. You will learn the key strategies and promotions companies use to increase the profitability of their businesses based on consumer feedback data. You will have the opportunity to work on three detailed business case studies. In the final project, you’ll perform a complete analysis of a business case from its inception to execution. The course utilizes advanced MS Excel skills for data manipulation.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X413.(2) 1/23/2018 06:30 PM SANTA CLARA 650 View Enroll

Marketing Operations 2.0: Tactical Discipline to Strategic Vision


Marketing can be the growth driver, the voice of the customer, and the agent of change in organizations. However, the sad reality is that today's Chief Marketing Officer has an average tenure of just over 26 months, less than half the time of the average CEO. This brief tenure has motivated many marketing leaders to take a short-term and tactical orientation, which has led to marketing having limited scope and influence within many organizations. The inability of marketing to demonstrate its long-term value has, in turn, led to slashed budgets and head-count.

Prerequisites:


No prerequisites


Positioning and Brand Management


Dynamic market positioning is a strategic process designed to build awareness of companies and their products. Through lecture, case-histories, and discussion, this course examines the step-by-step process used to position high-technology companies and their products.

Prerequisites:


No prerequisites


Power of Market Research


Executives need market research to make informed strategic business decisions on product planning, target markets, customer requirements, communications strategies, pricing, distribution channels and many other factors.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X401.(801) 1/19/2018 12:00 AM ONLINE 700 Jennifer J Jackson View Enroll

Product Management: Moving the Product to Market


This in-depth introduction to product management, product marketing and product marketing engineering covers everything from core concepts and terminology to process management. The course is designed to meet the needs of product managers, product marketing managers and product marketing engineers who are charged with driving products to market but who may be new to the disciplines and processes involved.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X406.(801) 1/16/2018 12:00 AM ONLINE 700 Steven J Clarke View Enroll

Implementing Marketing and Sales Strategies


This introductory course emphasizes revenue generation and investigates the key steps of the sale process, how buyers react at each stage, and the marketing tools that have increased the sophistication, productivity and pace of selling. Participants learn to systematically convert prospects into customers and to maintain relationships to maximize long-term profitability.

Prerequisites:


No prerequisites


Public Relations: Winning the Mindshare Battle


In today’s world, the concept of mindshare is crucial to building successful public relations campaigns. Because customers have access to more information about a company, there is an increasing amount of public discussion about its activities, products and services. Without mindshare, marketing efforts can become misguided, superior technology fails to be adopted, and even the most promising companies fail to blossom. Yet winning the mindshare battle is more challenging than meets the eye.

Prerequisites:


No prerequisites


Integrated Marketing Communication


A proper integrated marketing communication plan is the best way to reach your appropriate target market with consistent messaging in a cost-effective and measurable way. This course shows you how to develop an effective blend of public relations, advertising, internet marketing, direct marketing, personal selling, incentives and other marketing tools, so that they all convey a consistent message.

Prerequisites:


No prerequisites


Principles of Marketing


Marketing is the convergence point for issues involving the customer, the competition and corporate capabilities. In product- or service-based industries, understanding marketing enables managers to work with greater insight and effectiveness. This course defines the fundamental principles of marketing in the contexts of the corporation, the economy and society.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X400.(2) 1/22/2018 06:00 PM SANTA CLARA 700 Ly-Huong T Pham View Enroll

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