Marketing Course Schedule

 This chart outlines the program curriculum and annual schedule. Click here to read course details and enroll.

■ = classroom   O = online   ▲ = hybrid
☐ = both online and classroom sections available
Required Courses (6.5 units) Units Course Fall Winter Spring Summer
Implementing Winning Marketing Strategies 2.0 1661 ■
■
Integrated Marketing Communication 2.5 3599 ■   O  
Principles of Marketing 2.0 0104   ■   O

 

Specialized Elective Courses (7.5 units) Units Course Fall Winter Spring Summer
Digital Marketing            
Advanced Social Media Marketing: A Practical Approach for Business 1.5 22871  
O  
Customer Acquisition 2.0: Strategies, Retention and Win-Back 1.5 22408       O
Leveraging Social Media Partners 1.5 23098   ■    
Search Engine Marketing 2.0 19966 O
O  
Database Marketing: Social Media Management 1.5 3162 ■      
Web 2.0 Social Media Marketing 2.0 19357   O
 
Web and Mobile Analytics 1.5 23392       O
Web Writing That Works
 1.5 23091 O   O  
             
Marketing Management            
Business and Professional Writing 2.0 5916 ■   ■
  
Marketing Operations 2.0: Tactical Discipline to Strategic Vision 2.0 21944   O    
Power of Market Research 2.0 0109 ■
   
Product Management: Moving the Product to Market 2.0 2466    
■
Positioning and Brand Management 1.5 3781 O   O  
Winning Strategies for B2B Marketing 1.5 2802        
             
Elective Courses            
Take This Job and Love It 0.7 CEU 23579 ■      

 

Free Events Units Course Fall Winter Spring Summer
Marketing Management Open House
   23395   ■   ■




Note: Individual courses may be taken without enrolling in the full certificate. Course schedule is subject to change, but reflects the current quarter and the anticipated schedule for the next three quarters. Check individual course descriptions for the latest scheduling information.