Bioscience Industry Differences Demand New Approaches to Business and Marketing Practices
Reports frequently tout the enormous economic potential of the bioscience industry in the Bay Area and beyond. However, lengthy development timelines and unique financial, legal, regulatory, social and political challenges impose constraints that impact every aspect of the business. Novel business approaches, well-informed analyses of business opportunities, and sound risk-management strategies are critical in this dynamic industry. Bioscience leaders and innovators not only need to be fluent in the new technologies, but also understand how they impact traditional business models.
The Bay Area's Only Certificate Focused Exclusively on the Business of Bioscience
This is the Bay Area's only full certificate program focused exclusively on the business and marketing disciplines of bioscience enterprises. It is designed to help professionals working inside and outside the bioscience sector gain the knowledge, skills and insight needed to manage effectively in this fast growing, highly competitive and global industry.
Expert Practitioners Lead Participants Through the Differences
Program participants benefit from the insight and depth of knowledge of expert practitioners from the biosciences industry. They lead students through the business models, operational strategies, marketing, and business development practices that are disctinctive to this industry.
Benefits of Studying at UCSC Extension in Silicon Valley
- Learn features that set the bioscience industry apart
- Understand complex process central to new medical product development
- Appreciate importance of cooperative interaction among all disciplines
- Idenfity key functions that marketing contributes to new product development
- Introduction to regulations that impact business and marketing practices
- Grasp nuances of marketing strategy, product positioning, and claims structure
- Insights into unique business development and licensing processes
- Explore strategic planning, product management, and sales functions
- Prepare a portfolio of work demonstrating your expanded industry knowledge
- Interact and build connections with industry leaders
- Join an industry-specific job networking community
Who Should Attend This Program
Experienced and novice business and marketing professionals as well as scientific, clinical, regulatory, financial and legal professionals benefit from the broad exposure to the key business drivers in the bioscience industry.
