Guy Kawasaki: Entrepreneurship 2.0

Guy Kawasaki: Entrepreneurship 2.0
Click here for more information on UCSC Extension's renowned program for entrepreneurs.



Guy Kawasaki is one of Silicon Valley’s most enduring figures and high-profile entrepreneurs, and his take on entrepreneurship is anything but conventional. You might even say his new perspective on it—Entrepreneurship 2.0—is iconoclastic.

In this exclusive event brought to you by our Green Entrepreneurship program, Guy sits down for a "fireside chat" with renowned tech interviewer Alison van Diggelen.

Guy outlines a new path to success for today's entrepreneur, including:

• What entrepreneurial passion is really about
• How to leverage the bleeding edge to eliminate overhead
• Why perfection isn’t only impossible but impractical
• The importance of defining and defending a market niche
• The ins and outs of no-cost promotion
• How to contend with the naysayers who will try to drag you down
• Why chasing venture capital is less important than building a user base
• How to use Twitter as a marketing weapon