bm overview - marketing

Career Opportunities in Marketing Management

According to the United States Department of Labor, approximately 583,000 jobs are held in advertising, marketing, promotions, public relations and sales management. These positions are found in literally every industry. Earnings for positions such as advertising and promotion managers, PR managers and marketing managers range from $47,000 to $167,000.

Learn What It Takes to Be a Customer-Driven Marketer

UCSC Extension’s certificate program in Marketing Management delivers the knowledge, resources, tools, and ideas you need to succeed as a marketer in the nation’s fastest moving marketplace. And today in Silicon Valley demand has never been greater for customer-savvy marketing professionals who can help drive revenues while minimizing business costs and risks.

Custom-Designed Curriculum with Multiple Tracks

Our goal is to produce Silicon Valley’s most skilled, multifaceted marketing professionals who are both sharp strategists and savvy tacticians. This is why we offer three tracks of skill-based content, grounded in sound theory and cutting-edge practice. Whichever track you choose, you’ll learn the latest technologies, analytical techniques, and tactics.

UC-Quality Instruction from Experienced Silicon Valley Practitioners

All instructors in our certificate program in Marketing Management are experienced professionals and recognized leaders in their field who have met the rigorous educational and instructional standards demanded by UCSC. They bring unique expertise and knowledge into the classroom, ensuring you receive the latest information and insights into real-world marketing practices.

Advisory Board

Steve Brown, M.S.E.E., Oregon State University, Director of System Level Marketing, Cadence Design Systems
Karla Lacey, M.B.A., Harvard Business School, Director Integrated Marketing Communications Planning and Integration, Cisco Systems
Linda Popky, M.B.A., Boston University, Founder and President, L2M Associates
Jane Price, Director M.B.A., Golden Gate University Global Director of Online Resources, Intel
Suzanne Taylor, M.B.A., Stanford, President & CEO, Suzanne Taylor Marketing Consulting