The contemporary marketing toolset has expanded dramatically with the mainstreaming of online technologies and social media. This course surveys the technologies and tools driving the shift from traditional push marketing to the push-pull model of customer-engagement marketing. You'll learn about key social media channels (Facebook, LinkedIn, Twitter, YouTube, Pinterest) and fundamental online tools and techniques, including market research, ideas and innovation, communities, blogs, wikis, RSS feeds, and podcasts. The course also explores the impact of mobile marketing and emphasizes how to integrate social media into the marketing mix for greater competitive advantage, as well as best practices and measurement of results. You'll learn how to develop social media strategies and create a social media marketing plan.
Note(s): MCLE--Minimum Continuing Legal Education State Board of CA, 19.25 hours.