Advanced Social Media Marketing: A Practical Approach for Business

This course provides a pragmatic approach to achieving measurable marketing goals. The course updates traditional marketing strategies and techniques using modern social media marketing methods, tools, and platforms.

You will learn how to use social networks such as LinkedIn, Twitter and Facebook in combination with listening, automation and analytics tools, to impact the digital buyer cycle, accelerate the sales cycle and nurture leads.

Topics include:



  • A review of established and new tools, technologies and trends
  • Creating measurable ROI with SMART goals and metrics
  • Choosing the right platform for your target audience
  • Increasing audience awareness, customer engagement and conversion rates
  • Leveraging communities for product ideation and improvement
  • Creating a winning social media marketing strategy and executable plan




[Former #22871]

Suggested Prerequisites :


Offering code Offering title
MKTG.X400 Principles of Marketing
MKTG.X415 Social Media Marketing Fundamentals

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X416.(1) 12/1/2017 09:00 AM SANTA CLARA $ 650.00 Shilpi Agarwal View Enroll
MKTG.X416.(2) 3/28/2018 06:00 PM SANTA CLARA $ 650.00 Shilpi Agarwal View Enroll