This course provides a pragmatic approach to achieving measurable marketing goals. The course updates traditional marketing strategies and techniques using modern social media marketing methods, tools, and platforms.
You will learn how to use social networks such as LinkedIn, Twitter and Facebook in combination with listening, automation and analytics tools, to impact the digital buyer cycle, accelerate the sales cycle and nurture leads.
- A review of established and new tools, technologies and trends
- Creating measurable ROI with SMART goals and metrics
- Choosing the right platform for your target audience
- Increasing audience awareness, customer engagement and conversion rates
- Leveraging communities for product ideation and improvement
- Creating a winning social media marketing strategy and executable plan