Integrated Marketing Communication


A proper integrated marketing communication plan is the best way to reach your appropriate target market with consistent messaging in a cost-effective and measurable way. This course shows you how to develop an effective blend of public relations, advertising, internet marketing, direct marketing, personal selling, incentives and other marketing tools, so that they all convey a consistent message.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X408.(802) 4/30/2018 12:00 AM ONLINE 725 Michael H Savod View Enroll

Principles of Marketing


Marketing is the convergence point for issues involving the customer, the competition and corporate capabilities. In product- or service-based industries, understanding marketing enables managers to work with greater insight and effectiveness. This course defines the fundamental principles of marketing in the contexts of the corporation, the economy and society.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X400.(2) 1/22/2018 06:00 PM SANTA CLARA 700 Ly-Huong T Pham View Enroll

Search Engine Marketing


Your web site is your marketing window to the world. But how will the world find you and will they stay once they arrive? How can you score better with search engines by having an active organic search (SEO) program? When does it pay to advertise online and use SEM/PPC campaigns? What are the options? How do I track spending and results? How do I use Social Media to improve my search engine rankings and what tools are available?

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X410.(2) 4/19/2018 06:00 PM SANTA CLARA 700 John E Thyfault View Enroll

Social Media Marketing Fundamentals


The contemporary marketing toolset has expanded dramatically with the mainstreaming of online technologies and social media. This course surveys the technologies and tools driving the shift from traditional push marketing to the push-pull model of customer-engagement marketing. You'll learn about key social media channels (Facebook, LinkedIn, Twitter, YouTube, Pinterest) and fundamental online tools and techniques, including market research, ideas and innovation, communities, blogs, wikis, RSS feeds, and podcasts.

Prerequisites:


Offering code Offering title
MKTG.X400 Principles of Marketing

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X415.(2) 1/17/2018 06:00 PM SANTA CLARA 650 Shilpi Agarwal View Enroll

CRM: Customer Relationship Management, Fundamentals


It is critical that companies provide a consistent experience to their customers across all channels of interactions, and listen and respond to them regardless of time, place and language. This course covers the history of customer relationship management (CRM) and its evolution to customer experience--the business needs that ultimately require an effective CRM strategy, and its accompanying tools and technologies. The course includes case studies and live demonstrations of software solutions. By the end of the course, you will know how to create a CRM strategy for your organization.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X407.(2) 4/20/2018 06:00 PM SANTA CLARA 750 Patrick J. Williams View Enroll

Advanced Social Media Marketing: A Practical Approach for Business


This course provides a pragmatic approach to achieving measurable marketing goals.

Prerequisites:


Offering code Offering title
MKTG.X400 Principles of Marketing
MKTG.X415 Social Media Marketing Fundamentals

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X416.(2) 3/28/2018 06:00 PM SANTA CLARA 650 Shilpi Agarwal View Enroll

Web Writing That Works


There’s so much content on the Internet—what makes yours stand out? Learn how to write online content that’s compelling, quick to digest and easy to act on in this course, which offers extensive handouts and sociable discussions that will provide you with practical writing guidelines. Case studies supplement extensive writing exercises, discussions, and group critiques of prose found on contemporary websites, blogs, Facebook, and Twitter.

Prerequisites:


No prerequisites


Application of Social Media for Business Growth


This course builds on top of the courses "Fundamentals, Social Media Marketing" and "Advanced Social Media Marketing: A Practical Approach for Business," enabling students to apply the range of their newly acquired social media and marketing skills in a simulated real world environment. Students will expand upon the social media marketing strategies they have created during the "Advanced Social Media Marketing: A Practical Approach for Business" course, adding the depth required to succeed in a Silicon Valley work environment.

Prerequisites:


Offering code Offering title
MKTG.X415 Social Media Marketing Fundamentals
MKTG.X416 Advanced Social Media Marketing: A Practical Approach for Business

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X490.(2) 5/4/2018 09:00 AM SANTA CLARA 700 Shilpi Agarwal View Enroll

Web and Mobile Analytics


With the explosive growth of online business transactions, Web and mobile analytics play an important role in understanding and optimizing customer reach and growth. Unlike off-line business models, to compete in the digital global economy, organizations need to employ agile digital marketing techniques that can continuously adapt to customer needs. This is a hands-on class full of real-life examples to work through.

Prerequisites:


Offering code Offering title
MKTG.X403 Implementing Marketing and Sales Strategies
MKTG.X408 Integrated Marketing Communication
MKTG.X400 Principles of Marketing

Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
MKTG.X412.(1) 1/27/2018 09:00 AM SANTA CLARA 650 Assimakis (Mike) Tzamaloukas View Enroll

Business and Professional Writing


According to Fortune Magazine, professionals with the best writing skills earn three times more than their least capable peers. This course is designed to improve your skills on how to write effective letters, memos, proposals and other professional documents. It emphasizes planning for audience analysis, effective organization and presentation of information with clarity, simplicity and coherence. Learn the process of writing and the use of concrete tools to improve your business writing. In-class exercises build confidence while homework lets you practice your new skills.

Prerequisites:


No prerequisites


Sections :


Section Start Date Time Location Cost Instructor Name Full Schedule Enroll
BUSM.X414.(2) 4/3/2018 06:00 PM SANTA CLARA 700 Linda Rodgers-Price View Enroll

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