| UCSC Extension's Bioscience Business and Marketing program provides a solid foundation in business and marketing principles as they are uniquely applied to the bioscience industry.
Whether taken individually or as part of the program, the courses provide valuable "hands-on" experience. Through a series of innovative projects, students build the key skills and knowledge needed to work effectively in the bioscience industry environment and a create a portfolio of work for current or potential employers.
Taught by and designed with input from industry experts, the curriculum benefits professionals from within the industry, allied service firms (law, finance, consulting), and those from other industries who are looking to apply their skills in the burgeoning bioscience arena. More specifically, the program is geared for scientific personnel seeking to understand the role of their business and marketing colleagues and the industry environment in which they work; entry to mid-level business and marketing professionals from all backgrounds; scientists considering a move to the business/marketing side of the industry and professionals from service firms who want to better understand how bioscience differs from other industries.
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